Stridon transform how enterprise businesses experience IT by providing agile, tailor-made solutions based on human values; believing that good IT should not only ease headaches, but fill your business and its people with confidence.
Having grown the business purely through reputation, Matthew Stringer, the visionary Chief Experience Officer at Stridon, approached us to build Stridon’s first true identity. The brief was broad, but the message was clear: Stridon are unlike any typical IT services firm, they are pioneers.
We worked with one of our partners, Sprint Marketing, who have an in-depth relationship with Stridon and a firm grasp on the technology services market. Very early on in the project it was clear that the IT services industry, particularly those working with enterprise businesses, often fell back on marketing specific technologies or technical capabilities. The Stridon website had adopted the same trope, using images of hypothetical technology rather than aligning the brand message to the services they actually delivered on the ground. Amongst the homogeneity, Stridon had a clear opportunity to set their business away from the pack and it was clear through our workshops with the staff that this was going to be driven by the strong sense of culture Stringer had created in his team.
Almost like a band of brothers, the Stridon culture asks each individual to adopt open knowledge-sharing in order to constantly propel themselves and their clients forward. Their actions also spoke of this ambition to grow and change their industry, sponsoring both TEDxChelmsford and TEDxLondon.
It was clear to us that Stridon aren’t just a company who manage IT. They get to know their client; listen, learn and understand their goals. They marry up the client with the best and most appropriate IT for their requirements. As a business, their focus is on facilitating technological change – leading their clients through that, often complex, process. The visuals we produced aimed to reflect the pioneering spirit Stridon convey throughout that change process.
The brand is strong, clean, clear and concise – taking inspiration from leading businesses such as NASA, Red Bull and Tesla. Brands that have looked at the world around them and seen the opportunity to zig when everyone else zags. As changemakers, Stridon’s brand needed to step away from the faux-futurism (neons, wires, cables) used throughout the IT market and instead present itself as a company who are confident in their position outside of the pack.