We worked with Man Bites Dog to create a campaign for S&P Global Platts Add Insight. The aim is to promote the value of the insight they bring to their clients.
The campaign was designed to show how insight cuts through the vast amounts of data they have at their fingertips.
We created a range of illustrations which were used across digital and print advertising, as well as cover wraps for the Financial Times in Singapore and Wall St Journal in New York.
As part of the project we designed and built a microsite to be used for promoting thought-leadership pieces.