New identity for construction consultancy rooted in relationships

Deliverables: Brand strategy / Brand visualisation / Digital strategy / Website / Photography / Internal culture

Bruceshaw are a leading construction consultancy specialising in project and cost management, quantity surveying, management services and construction design management. They have offices in London, Belfast, Glasgow and Manchester.

Bruceshaw contacted us at a time of considerable change for them. Their London and Belfast branches were separating from the Ireland part of the business, and required a new visual identity to forge ahead with post-division.

Brand design and strategy for Bruceshaw construction firm London and Belfast by Pixeldot London, Brighton and NYC.
Logo design, brand design and strategy for Bruceshaw construction firm London and Belfast by Pixeldot London, Brighton and NYC.

As part of our in-depth branding process we spoke with Bruceshaw staff, spent time at their London and Belfast offices, and engaged with their external stakeholders. We identified variations between their branches, but also some overlapping traits.

The company’s trusted and reliable reputation was something that really stood out for us and was mentioned everywhere we went. With many other brands in their industry lacking a focussed message, we knew that a consistent ethos for Bruceshaw was a must.

We wanted to inject some personality and creativity into this large, corporate organisation   – something more reflective of the true nature of their business. Based on our findings, we chose ‘Building relationships’ for Bruceshaw’s new strapline, which we combined with an intentionally simple, clean and clear brand visualisation using a vibrant orange and a strong navy blue – colours developed from the original Bruceshaw logo. The concept is modern and dynamic, yet controlled. It gives the effect of Bruce Shaw being assured, modern, and forward-thinking.

Website design as part of brand design and strategy for Bruceshaw construction firm London and Belfast by Pixeldot London, Brighton and NYC.

‘The updated visual identity…has a softer aesthetic and warmer, more welcoming colour palette than its previous iteration.’ – Transform magazine, 20 September 2016

“Throughout the whole branding process, Pixeldot led us on a journey of discovery, not only internally but in understanding our external perception more clearly. They have built a brand which everyone internally is fully behind, and the pride in Bruceshaw as a place to work has grown incredibly, and moral to match. We are so grateful for their continued support, guidance and collaboration in growing around brand inline with our business objectives.” – Ian Hobbs, Marketing Director, Bruceshaw.

Graphic design application of the brand design and strategy for Bruceshaw construction firm London and Belfast by Pixeldot London, Brighton and NYC.
Thought leadership campaign design for brand design and strategy for Bruceshaw construction firm London and Belfast by Pixeldot London, Brighton and NYC.

Bruceshaw officially unveiled their new brand in London and Belfast in November 2016, to an audience of industry partners and clients. Transform Magazine featured it in their #TransformTuesday brand round-up.

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Photography of Belfast for brand design and strategy for Bruceshaw construction firm London and Belfast by Pixeldot London, Brighton and NYC.
Reportage photography for brand design and strategy for Bruceshaw construction firm London and Belfast by Pixeldot London, Brighton and NYC.
Architectural photography for brand design and strategy for Bruceshaw construction firm London and Belfast by Pixeldot London, Brighton and NYC.
Team photography for brand design and strategy for Bruceshaw construction firm London and Belfast by Pixeldot London, Brighton and NYC.
Internal culture strategy for brand design and strategy for Bruceshaw construction firm London and Belfast by Pixeldot London, Brighton and NYC.