Employee engagement begins and ends with culture; how you celebrate, reward and develop the people in your team. But how do you foster a positive culture in which people can thrive?
A brand is much more than a logo and some well-matched colours. It’s the gut feeling you have about a business; a feeling created through the alignment of your product or service, your reputation and your culture. Primarily, it’s a uniting ethos. The reasons that drive you to do what you do, and the all encompassing output of your business – from visual styling, to messaging and tone of voice, and even through to the spoken word, on the phone or in person.